Head of Marketing Job Description
About Reflect Studio
Established in 2016, Reflect Studio operates on three levels: a studio, store, and brand.
As a lifestyle brand, we create thought-provoking collections around the aesthetics of the contemporary era. We seek #NextSustainability, a notion that explores different ideas about the future of sustainability and what it means to be sustainable.
Our stores go beyond the commercial motives of traditional shopping experiences to create a playground for alternative sustainability practices by embracing DIY culture and its endless possibilities. Reflect Studio stores are home to a curated selection of premium goods, ranging from our own label to a collection of multi-brand products.
Having started off as a design + manufacturing studio, we continue to collaborate with institutions that share our values to create aesthetic, functional, and sustainable merchandise.
As a certified B-corp brand, Reflect Studio is a member of a community of corporations that use business as a tool for good. We harness the power of business to create a positive impact on our society and planet through socially and environmentally sustainable practices.
Become a part of our team. Join us as we fastly grow into a global brand with a team of creative young professionals.
Who are we looking for?
We are looking for a Head of Marketing to join our Marketing team. This person will play a critical role in helping us move closer to becoming a global brand. Therefore, this person should have a comprehensive understanding of both local and international marketing dynamics, as well as an acute talent in organization, coordination, and communication.
Head of the marketing will lead the marketing team, consisting of graphic designers, copywriters, and the PR manager. This person reports directly to the co-founder.
What will you be working on?
Your work will aim to accelerate brand engagement and business growth for Reflect Studio, both internally and externally.
A. Planning and coordinating marketing campaigns:
Preparing the 6-month marketing calendar and coordinating the execution of the agenda across all marketing channels on a daily basis. These include, but are not limited to: e-mail marketing, retail marketing, PR, photoshoots, advertisements, and social media.
Some of the tasks include:
↳ Organising the monthly photoshoots with the production company,
↳ Managing asset development and distribution across multiple channels,
↳ Taking responsibility for the delivery of all campaign assets on time.
B. Coordinating projects and tasks between different departments, specifically within the design, planning, e-commerce, and retail.
As the Head of the Marketing team, the candidate will be the representative and responsible of the marketing department for inter-company standards of procedure.
Some of the tasks include:
↳ Working with e-commerce department for coordination and delivery of digital assets
↳ Coordination with the planning department for product launch dates
↳ Coordination with the retail team for the presentation of collection stories prior to launches.
C. Licensor Management
Reflect Studio works with local and international licensors to create bespoke collections. The candidate will be the main person of contact for the licensors.
Some of the tasks include:
↳ Attending monthly meetings with the main licensor to present related marketing activities,
↳ Preparing and keeping track of RFAs (requests for approval) for activities concerning the licensor's collections
Overall, activities of the role will include gaining insight from cultural trends, and consumers, briefing marketing initiatives and delivering marketing plans from ideation to execution, and managing campaign progress measurement.
What you bring
Bachelor's Degree
Advanced English
Presentation Skills
↳ 3+ years of working experience in consumer marketing or related experience in fashion, advertisement agencies, editorial, publishing, consumer brands, magazines, streaming platforms, and subscription services.
↳ Ability to think strategically, lead initiatives, and project teams and influence effectively.
↳ Passion for cultural, fashion, and media trends.
↳ Proactive information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
↳ A team-first mentality
In the long run, this position leads to Brand Ambassadorship. Therefore, it is very important that the candidate is able to seize on Reflect Studio’s company culture and core values.
↳ To apply, send an e-mail to hello@reflectstudio.com along with your resume and a paragraph briefly explaining your motivations to apply.
