Reflect Studio x Cheetos: It’s not easy being cheesy.

We created a collection with Cheetos that features the brand's iconic Cheetah. The result? An exclusive five-piece collection that redefines how brands can connect more deeply with their consumers through creativity and fun. Each item in this collection combines Cheetos' vibrant, playful brand identity with Reflect Studio's unique approach to merchandise. 

How did it evolve?

Since early 2023, Cheetos has undergone an exciting transformation. It went beyond being a brand for kids and adopted a brand identity that appeals to young adults. With this new vision focusing on fun and playful campaigns, Cheetos aims to be a part of people's lives through delicious snacks and cultural collaborations.

We ensured that every piece in the collection reflects Cheetos's vibrant, playful energy while appealing to a modern and stylish audience. This collection is not only about a merch line but also about the rebranding of Cheetos.