A step further with #NextSustainability
Business should be a tool to do good.
Our B-Corp certificate shows we hold ourselves accountable for that fact. Fair and safe production standards, environmentally friendly methods, and certified fabrics. These are elementary but important steps in our journey to become a better, more responsible Reflect Studio. Supporting other small local businesses in their journeys is another vital addition to our sustainability efforts. But what’s next after that? #NextSustainability encourages us to go a step further than the things we are already doing.
↳ #NextSustainability is a fluid way of looking at “sustainability” as a whole rather than a specific quality. It decentralizes the idea that “sustainable” is synonymous with specific standards or certificates, but rather it sees upcycling and the repair culture as the future of sustainable practices. A notion that sees sustainability as a spectrum and tries to define the gray area through unusually creative solutions to design and manufacturing problems.
We are working to save our own production leftovers from becoming waste. How can we save other brands' waste too?
Is a new organic cotton tee as eco-friendly as a garment made from leftover fabric that was heading to a landfill?
#NextSustainability entails looking at the roots of matters to make actual, long-lasting change. From textiles and accessories to interior design and architecture, it experiments with different materials, observes new potentials, and uses what’s already been made.
Can we save textile waste from ending up in landfills by turning them into furniture?
Influenced by the endless potential of the DIY movement, #NextSustainability calls for customization or uniqueness in creation. It adds a level of mindfulness in how to approach our potential waste problems by creating new life cycles when possible and pushing the limits of the mind when not.
Reflect Studio Next stores are a physical representation of the #NextSustainability ethos.