This year, we unveiled one of our most expansive and unifying campaigns to date: “ Find the Perfect Gift”. This campaign celebrated the diverse range of collaborations we’ve created for 2024, offering something for everyone—art lovers, nature lovers, film lovers, and sports lovers alike. At the heart of the campaign were intricately designed snow globes, created in collaboration with the Afterwork team, each one reflecting the unique visual world of our various partnerships. From delicate craftsmanship to detailed storytelling, the globes encapsulated the essence of every collaboration in a way that felt both personal and universal.
The campaign’s reach extended across Istanbul, with outdoor advertisements placed in key transportation hubs, ensuring the message resonated with a broad audience. The art direction, merging thoughtful visuals with the diversity of our product offerings, brought the snow globes to life as a celebration of meaningful gifting.