We expanded our ongoing collaboration with WWF by introducing a new kids collection, crafted with care for both the planet and the little ones who will inherit it. This vibrant collection of hoodies, sweatshirts, and t-shirts is made from our signature SuperSoft, certified organic fabrics, ensuring comfort without compromise.
Designed with a playful edge, the collection celebrates WWF Market's most beloved species—panda, koala, penguin, deer, and lion—allowing families to embrace their "WWF Family" spirit.
Whether your child connects with the grace of a deer or the charm of a koala, these pieces are as fun as they are meaningful.
The campaign takes this idea even further. Set against two backdrops, it brings the collection to life: one rooted in a natural, farm-like serenity, and the other celebrating the boundless creativity of children, featuring kids drawing their favorite animals on glass. It’s a tribute to the joy, imagination, and hope that children represent.
More than just a collection, this is a commitment. A commitment to leave a better future for our kids—one filled with vibrant species, a healthier planet, and endless possibilities.