50 Years of Summer Joy:
Celebrating Algida with a Special Merch Collection

For half a century, Algida has been more than just ice cream brand, it has been a symbol of summer itself. From the crunch of a Cornetto on the beach, to the playful spirals of a Twister in the park, to the refreshing bite of a Max Buz Parmak on the hottest days, Algida has always been there in our sweetest memories.


This year marks a double celebration: 50 years of Algida and the 50th anniversary of the iconic Algida umbrella. That unmistakable red umbrella has shaded generations of ice cream lovers, becoming one of the most recognizable icons of summer across Turkey and beyond.

Capturing the Spirit of Summer in Istanbul

The story of this collection wouldn’t be complete without sharing how we brought it to life visually. On a warm summer morning, our teams gathered at Dalyan Beach in Istanbul with photographer Melis Albayrak, her collaborator Buse Karaman, and the Reflect Studio crew.

We had a mood plan in mind, but once we arrived, everything unfolded spontaneously. As the sun rose, we found ourselves chatting with elderly men enjoying their morning by the sea. We shared ice creams, joined their warm conversation, and suddenly the shoot became less of a staged project and more of a lived moment.

The photographs captured that very spontaneity; the intergenerational joy of ice cream, the laid-back spirit of Dalyan Beach, and the timeless vibe of Algida summers. The result is a collection of images that feel as genuine as the memories Algida has created for decades.

A Celebration of Summer

This collection isn’t just about clothing or accessories. It’s about celebrating 50 summers of Algida. It’s about the joy of sharing ice cream under the iconic umbrella, the nostalgia of childhood treats, and the excitement of carrying those symbols into the present day.

By blending storytelling, creativity, and design, Reflect Studio helped Algida turn its brand heritage into tangible products, showing how merch can be more than a keepsake; it can be a way to relive memories and create new ones.

Here’s to 50 years of ice cream, summer, and unforgettable moments with Algida.

A heartfelt thanks to Flama Design House, whose illustrations gave the collection its playful and colorful spirit.