You’ve seen that frog before. But not like this. The story behind the “Pepe Says” Crypto Collection: Drop #1

You’ve scrolled past him. You’ve laughed at him. Maybe you’ve even reposted him. Pepe the Frog isn’t just a meme — he’s the internet’s most misunderstood icon.Born in an indie comic in the early 2000s, Pepe started off as a laid-back frog with a "feels good, man" energy. No agenda. No edge. Just vibes.
Then the internet happened.

Pepe went viral — not once, but a thousand times. Crying, smug, dancing, thinking… every emotion, every context. Meme culture adopted him like a mirror for how we feel online. And like any truly global symbol, he was remixed, redefined, and, at times, misused.But here’s the thing: icons evolve. And Reflect Studio believes in reclaiming stories — especially the ones worth telling right.

That’s why we teamed up with Paribu to create the “Pepe Says” Crypto Collection: Drop #1 — a wearable reflection of the digital age. Jazzy Pepe. Thinker Pepe. King Pepe. Crying Pepe. Gatsby Pepe. Five moods, countless meanings.

The creative journey behind the Pepe characters that inspired this collection is all thanks to und creative shop.

Available now at reflectstudio.com and Reflect Studio Stores.