Merch for Die My Love, in collaboration with Reflect Studio,
MUBI Türkiye,  Candle and Friends

Still Thinking About Die My Love?

If you’ve seen Die My Love, chances are you haven’t really stopped thinking about it. Maybe it’s not one particular moment that stuck with you, but a feeling that lingers in the air, long after the credits.

That’s where we started. This collaboration between Reflect Studio, MUBI Türkiye, and Candle and Friends wasn’t about putting logos on t-shirts. It was about translating mood into matter. How do you turn the emotional temperature of a film into something you can wear, light, hold?

There’s restraint in every frame, discomfort in every silence. As we watched (and rewatched) the film, we weren’t interested in dramatizing the obvious. We wanted to design from the unspoken parts; the pauses, the posture, the weight of what’s not being said.

The t-shirt begins with an illustration, sparked by one of the film’s most arresting scenes: Grace walking forward with a knife. But what pulled us in wasn’t the action itself, it was the moment before. The anticipation. The stillness. The bodily tension. Rather than replicating the scene, the illustration abstracts it. Stripped of detail, focused on form, it feels more like a memory than a movie still.

To extend the mood beyond fabric, we worked with Candle and Friends to craft a scent that speaks the same emotional language. The candle isn’t warm in a comforting way. It’s quiet, charged, slightly unsettling. Like the film, it asks you to feel rather than interpret. The oversized matchbox continues that logic, an everyday object made unfamiliar. Slowed down. Ritualized. A deliberate gesture instead of a passive one.